Who we are
I'm Luke Alexiou, a realtor and the founder of SellingAgents.ca—a two-man show for now, but one built on nearly two decades of sales, negotiation, and corporate development experience. Originally, I earned my real estate license to help my family and close friends navigate the market with honesty and fairness. But over time, I realized there was a bigger opportunity: to offer that same level of care and professionalism to more people in the community that shaped me.
For over forty years, I've lived across York Region, Durham Region, and the GTA—first as a kid running through the streets, later knocking on corporate doors building a career in network development, and finally carving out a successful path in corporate development and contract negotiation. Sales and client advocacy have been the constant thread throughout my journey, making the transition into full-service real estate a natural next step.
Today, what started as a personal commitment to family and friends has grown into a broader mission: to offer full-service real estate support at a fair, transparent price—$3,300 + HST.
At SellingAgents.ca, we believe the traditional commission model—ranging from 2.5% to even 5%—is outdated and often unfair. Even a 1% commission can be difficult to justify when weighed against the true value delivered. That's why we’ve reimagined the process, focusing on efficiency, integrity, and performance. We offer everything you expect from a top-tier real estate service—MLS listing, strategic pricing, home staging guidance, skilled negotiation, buyer coordination, and legal compliance—without the inflated cost.
When it comes to buying, we understand the challenges buyers face in today’s fast-moving market: a lack of transparency, confusing bidding wars, and uncertainty about true market value. We're here to level the playing field, providing clear, strategic advice so you can buy with confidence, not guesswork.
The money you save with SellingAgents.ca isn’t just numbers on paper, it’s the opportunity to reinvest, strengthen your buying power, or simply reward yourself for making a smart, well-informed choice.
Whether it's your first home, your next step, or a new beginning, I’m here to help you move forward—with more savings in your pocket, and more trust at the heart of the process.
Contact us
Interested in working together?
We'd love to hear from you. Fill out the form with a few details about your goals, and a member of our team will be in touch shortly. Whether you're ready to list your home, buy a home or just have questions, we're here to help every step of the way.